Down here at Boylo’s Store we took stock of the Old Guys Rule T-Shirt range about a year ago. What we have found, to our amazement, is the uptake of the brand by blokes of a variety of ages from a variety of back grounds. We appreciate that being in Lyme Regis we tend to have the slightly older clientele during the off months but what we witness are chaps from around 30+ loving the Old Guys Rule theme.

The interesting part of this, for us, is the point at which you classify yourself as being an Old Guy. We had a chat to the staff and took a poll and interestingly we got an age range from 30 to 50. Is this the key to the brands success? It’s ability to appeal to a huge range of customers and tickle the inner old guy in them?

Often when customers are buying an Old Guys Rule T-Shirt we strike up conversation with them about the logo, design or branding. It’s often a great source of banter, in particular between husband and wife. Echoes of ‘he thinks he rules’ and ‘he wishes’ are voiced by a chuckling wife. In other cases we find the nearest and dearest buying the T-shirt commenting ‘he wish he ruled’.

Most of the time the Old Guys Rule T-Shirt is met with the humour it was designed in. However, we have seen cicumstances where is has not been. Middle aged guys marching demanding to swap this ‘Old Guys Rule T-Shirt’ for a younger persons T-Shirt. Proclaiming that they are not old and will never be.

Whether you like it or not I bet that there is someone you know who would love an Old Guys Rule T-Shirt? So why not let us help you and buy one from our online store at www.boylos.co.uk.